IN TODAYS WORLD WE LIVE VISUALLY
Customers on a website or viewing adverts are drawn in by the imagery they see before they read text.
Your imagery needs to contain to-the-point messaging, and reflect the style of your brand. By investing a small amount of time and money you can achieve this by having professional imagery taken of your business and products.
Customers are much more inclined to purchase a product online if the imagery shows the product in detail and in a variety of angles.
High street retail purchases are declining with online purchases increasing year on year. In a physical shop products can be viewed and touched in reality, online, customers are relying on the imagery. The more detail of a product you can show the customer online the more likely they are to explore your store and ultimately purchase your product.
Based on these 2 images which store would you prefer to purchase through?
Detailed product images are a key element in store engagement, conversions and retention.
In todays world we live visually. A customer will walk into a high street store because the shopfront appeals to them from what they see outside. This works the same way online, when a customer visits your online store their attention will be drawn to the images and if they like what they see they will explore your store and hopefully purchase from you.
Studies have shown using eye-tracking that store visitors are first engaged by imagery and visual elements. The quality and detail of your images will define this initial interaction and the perceived value.
Images are a key element of your branding and your branding and imagery should be tied in together. The images you use on your store need to reflect your branding and personality of your business. Good branding promotes trust and makes your products more desirable.
In online sales a picture is worth a thousand words because it's the only way a customer can experience your product until they purchase.
More than half of online customers perceive product photos as more important than product information and reviews. Your imagery is a window into your store and the more representative they are, the more trust you build and this increases the likelihood of a purchase.
Customers who visit online stores that have poor product images are much less likely to purchase a product and will leave the store before browsing further.
Product images don't just serve useful in your product page but across your entire store, and into your online and offline marketing material. They can be used to grab attention in social media channels, email marketing, or physical printed material.
Poor images bring down the perceived value of what could be an expensive product.
Well photographed products and images can be the difference between making a sale or not. With online sales steadily continuing to rise against retail sales the importance of displaying your products has never been more important. Without a shop, a website selling products is your "Shopfront". You want your website to reflect the quality of the items you're selling and importantly you want to build trust with the customer. Using high quality, professional product images ensures the customer is viewing the product in as much detail as possible without physically seeing the product.
Utilising white studio backgrounds we can capture clean, minimalist images displaying just the product on it's own. Alternatively we can visit locations and create lifestyle images that tie in with your branding.
Flexibility is one of our key values and we are often required to shoot all over the the UK. We appreciate that conditions may not always be perfect, and therefore schedules may need to change at the last minute. We understand this and work closely with our clients to meet their requirements. Turnaround time is of high importance to us as projects often require the images to be used soon after being taken. We have the ability to process and turn around images whilst shooting out on location or from our office and uploaded ready to be distributed.