February / March BTS
The team undertake a large variety of projects, we like to look back each month and select some key projects that showcase that variety of work and different applications that video can be used in.
February started with a short, sharp, tight deadline project to create a 30 second website header video to engage viewers to read a recently published, high profile report.
Working to strict brand guidelines the team sourced footage, created designs, and cut previous event footage to create the engaging header ready for the deadline. From a briefing call on a Friday evening the final video was supplied, ready to go live early the following week.
We jumped on a flight to Belfast…
Used to regularly travelling with kit the crew jumped on a short flight to Belfast to shoot at a manufacturing facility with one of our agency partners. We were there to shoot a thought-provoking film following their staff, the manufacturing process and how their products help the public when used.
During the day’s shoot, interviews with several staff were shot to capture the story, as well as B-roll footage throughout the facility. Transcriptions of all the interviews were created ready for post-production to begin.
From one city to another…
The crew were tasked to shoot at one of London’s newest, and tallest office skyscrapers… With huge floor to ceiling windows the views were staggering! However, this often poses a challenge in controlling the light when setting up for filming.
Understanding how to control the light and work with the elements, not always against them, is part of the team’s skillset. Using our own lighting and controlling the sun/light through the windows we were able to create numerous setups within the same room for 6 individual interviews.
Celebrating Women’s History Month
We worked closely with Adobe to create a film using entirely self-shot content, supplied from over 100 of their staff from around the world. Every contributor was asked to record 4 sections either repeating a sentence or sharing their answer to finish a statement. Our team was tasked to select and order the content in a way that we felt told the story or shared the message in the most effective way. One key point in our brief was, everyone had to be included!
Selecting content and tracking those selections against a spreadsheet meant that we could ensure everyone was included within the final film. The result was a powerful, inclusive and uplifting film that celebrates women at Adobe.
Using video to directly talk and engage with customers
Video doesn’t always have to address a large audience. The crew were back in London shooting a series of 13 customer sales videos at a global tech company. Using Teleprompt in front of the camera, the videos were scripted to directly address new prospective clients showcasing their services, how their solutions can help in specfic areas, and ending with a direct call to action to get in touch with their contact details.